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Save time. Streamline processes. Increase protection productivity.
The Protection Journey
Stage 1 - Prospect

Stage 2 - Fact Find and Needs
Understanding client needs and gathering information.
The common challenges can be when clients are often unsure or unaware of their protection needs, making it difficult to assess and recommend suitable cover.

Stage 3 - Solution Sourcing
Exploring protection options and planning solutions.
The common challenge at this stage is finding the right balance between affordability and comprehensive cover among a wide range of options.

Stage 4 - Suitability and Apply
Matching solutions to client needs and applying.
The challenge at this stage is often when clients may delay decisions, lose interest, or struggle to understand complex product features during the application process.

Stage 5 - Compliance
Ensuring regulatory alignment and documentation.
It's a challenge to keeping up with evolving regulatory requirements while ensuring thorough documentation and audit trails.

Stage 6 - On Risk
The challenge is when delays can occur due to underwriting or medical checks, affecting client confidence and satisfaction.

Stage 7 - Service
Ongoing client support and policy servicing.
It's challenging to maintain ongoing engagement and proactively reviewing protection needs as clients’ circumstances change.

Protection Journey: Stages & Product Fit
iPipeline Tools

PreQuo
PreQuo Lead Gen works behind the scenes to capture attention using tailored messaging and smart lead generation tools, helping advisers connect with the right people at the right time.
PreQuo Nurture keeps the conversation going with relevant, timely content throughout the journey—building trust, prompting action, and supporting long-term relationships.
PreQuo Risk Reports turn client data into clear, personalised insights that highlight areas of need, helping advisers raise awareness and guide more focused, meaningful discussions.

SolutionBuilder
SolutionBuilder allows advisers to quote, compare, and present protection solutions in a way that’s easy to understand - while also supporting documentation and regulatory needs in the background. It brings everything together from planning to application, reducing complexity and delays.
Integrated Protection
Whether you're offering comprehensive financial planning or focusing on mortgages, iPipeline enables protection to be embedded naturally into the advice process - ensuring clients' risks are addressed alongside their goals.
Flexible, Scalable Tools
iPipeline’s ecosystem - from lead generation to underwriting and post-sale engagement - supports advisers no matter the size or complexity of their business.
Compliance & Clarity Built-in
Advisers need to meet regulatory standards while helping clients understand their options clearly. iPipeline does both at once.
I have been using iPipeline for 6 years now and find the system very streamlined and user friendly which allows new users to master within no time. I can gather information very swiftly and provide my clients with a 5 star service. Although I use a lot of their features daily, I’d like to highlight the customer service from their support team. They are always willing to go above and beyond to assist with any query or when providing information on new features to help my protection business grow.

Joseph Lamb
| Homeloan Partnership
I’ve been using SolutionBuilder for approximately 5 years now. SolutionBuilder has enabled me to grow my protection business and save me a LOT of time. I specifically like how I’m able to adjust policy figures to fit my clients budget and apply for quotes via the system. With SolutionBuilder, I don’t need to stress as it’s always reliable and easy to use. I would 100% recommend it – I couldn’t live without it!

Kate Weaver
| Legacy Financial Consultants
I have been a Mortgage and Protection Adviser for 5 years now. SolutionBuilder is so easy to use and I would highly recommend it to other advisers. The layout makes it easy to submit the business and makes all levels of cover easy to understand. It’s also easy to share your screen with the customer in front of you. My business would be lost without it!

Chris Brown
| Simpli Financials Solutions Ltd
